Can Brotherhood be Sold Like Soap…Online?
Over 50 years ago, the psychologist G. D. Wiebe asked the question ‘Can brotherhood be sold like soap?’ In his paper, ‘Merchandising Commodities and Citizenship on Television’, Wiebe proposed that...
View ArticleWebsite Credibility, Active Trust and Behavioural Intent
Social marketing is an approach to social change that applies commercial marketing principles to behavioural change interventions, such as environmental protection, public health, safety or community...
View ArticleWeb analytics, behavioural change and Social Return on Investment (SROI)
In this discussion, we explore the feasibility of applying e-marketing web analytics and concepts to online social marketing interventions and e-Research initiatives. E-marketers frequently use web...
View ArticleSelling e-campaign behaviours like e-commerce products
The post Selling e-campaign behaviours like e-commerce products appeared first on Brian Cugelman, PhD.
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A brief history of social marketing and the Internet
The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success....
View ArticleDigital Persuasion Equation – the science of online influence
The post Digital Persuasion Equation – the science of online influence appeared first on Brian Cugelman, PhD.
View ArticleSocial Psychology of Social Media
The post Social Psychology of Social Media appeared first on Brian Cugelman, PhD.
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